Hi [FIRSTNAME]

So the Labor Department in the USA announced today a pretty dismal picture for corporate business and manufacturing. 125,000 jobs cut last month added to the 14.6 million people were looking for work in June. The unemployment figures have dropped to 9.5%. Which is a surprise until you learn that the Labor Department does not count the 650 000 who have given up looking for work... Cheaters.

But I'm not trying to depress you, I think this is fine weather for entrepreneurs! You only get to surf the big waves when there's a storm.

For those who are considering a new business and for those with an existing database of opted-in clients e-mail marketing is such an affordable and successful way to reach your market. And if you make the mailer viral, then you compound the effectiveness.
Epsilon has an extremely useful resource for marketers. They continually collect really useful data, one of their latest reports here, describes the way people use e-mail marketing inside their social sphere.

"email messages including a social sharing option generated 30% higher click-throughs than emails without any social sharing links. Messages with three or more sharing options generated 55% higher click-throughs. Emails with a Twitter sharing option returned 40% higher CTRs [Click Through Rates] than messages without any social media links."

Hence my share buttons in this mail... hint, hint!

If you'd like an e-mail marketing quote or some more info, get hold of us here.

God bless!

Alan

USA
O 253 549 2229
C 253 590 8163

SA - Dino Minuzzo
E - dino@accessdigital.co.za
C 082 446 8233