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Hi [FIRSTNAME]
Access has been active now for four months in the Pacific Northwest of America. We're finding, as I'm sure you are, that the current economy is both treacherous and bountiful. This is true on both sides of the Atlantic. Thankfully it's a lot more bountiful than treacherous!
We have acquired a few new clients and have landed some nice new work.
E-mail marketing seems to be a big seller for us right now and when coupled with social media marketing on platforms like Twitter, MySpace, Facebook and a well positioned Website there are suddenly a lot of hungry clients for all of us in the world.
I wrote an article about e-mail marketing on one of my Blogs here. In the article I liken digital marketing to dentistry.
To give you an idea of how search engines work, have a look at the adverts around the article, 9 times out of 10 they will be adverts for dental products (for me, Dentists in Gig Harbor)! This is because Google's software is picking out the word content in my article (especially the beginning) and providing what it considers to be relevant AdSence adverts.
This tells me two things about search engine optimization with Google:
- Keep the word content of your site fresh and relevant, and put the right kind of content in the pages where you want people to land. It's not all about meta-content.
- Google software is not as smart as the average person.
Oh, and don't forget to read my article!
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For our clients who need good reporting on their e-mail campaigns I recommend e-mail Evolution, a mailer product that does things a little more thoroughly than most of the off-the-shelf products available today.
Speak to myself or Dino if you'd like more details. |
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There also seems to be a trend toward branding and re-branding. The big corporates in almost every sector have not done their brand images any good in the last while. And smaller brand owners are taking advantage of the shift in public perception.
At Access we have developed an uncomplicated and successful method of naming and branding.
Business naming today revolves around web presence.
If your business name does not make sense as a domain name, or if your business name is not available to you as a domain name... Then my advice is cut your losses; loose your name, reinvent yourself.
Recently Access developed a new brand name for Pioneer Mortgage. They manage Manufactured Home Communities (now there's a mouthful for you) and till now they did not have a web presence, a domain name or a logo.
So Access developed a brand name, domain name and logo for MAHOCO.com, MAnufactured HOme COmmunities.
Here's a sneak peak at their new logo:
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So if you're in the market for some relevant reinvention, or you know someone else who is, give me a call.
God bless
Alan
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